On collaborating with the iconic hotel, the German-born designer said that “Christmas trees are the strongest ‘souvenir’ of my happy childhood.” His vision of the Claridge's Christmas Tree will be unveiled in the hotel lobby on the morning of November 22 nd.
Lagerfeld's partnership marks the eighth year that Claridge's has invited a creative visionary to put their own stamp on the landmark's festive decoration. In recent years the likes of Jony Ive, chief design officer at Apple, industrial designer Marc Newson, Burberry's Christopher Bailey, and Domenico Dolce and Stefano Gabbana have all reimagined the seasonal installation in their own distinctive styles.
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