Brave New World?

We visited Waterstones in Cambridge this weekend... we saw magazines...

 We saw postcards...

 We saw mugs and stationary... 

 We saw a large section of the store devoted to kindles...

Kindles which were heralded as the start of a Brave New World... (was the irony intentional?)

Oh, and in the back of the store we saw some books. 

And then there was this message in the window...

In Cambridge, of all places!